A Thousand Li of Rivers and Mountains

Client:Industrial and Commercial Bank of China (ICBC)

Visual development:Zengafan

Animation:Yuanjian Cultural Communication Co.

This is an interactive animation project for the Industrial and Commercial Bank of China(ICBC).

The visual design was inspired by traditional landscape paintings from the Chinese Song Dynasty (960-1279). I was responsible for all the visual design, including the background and character design.
I combined the different marketing campaigns of ICBC with the traditional Chinese painting style in my illustration. The project took a month in total.

Animation

First scene

Background art

Photoshop and Procreate

Drafts