Unlimited Future

Client:Alipay

Illustration:Zengafan

Agency:Chengdu White Hole Culture Communication Co.

This is a social media illustration poster created for the Alipay App(The Chinese biggest payment app). The poster features the Chinese idiom “前程似锦 (Qian Cheng Si Jin)” which translates to a bright and limitless future. The word “Si” sounds similar to the Chinese word for the kiwi fruit “Shi”, which is considered a symbol of good fortune in China. As a result, the poster features a kiwi fruit prominently in the center of the image. The young boy in the illustration gazes at the kiwi fruit as if he sees his limitless future ahead.

前程柿锦上色 19

Process