Client:Alipay Illustration:Zengafan Agency:Chengdu White Hole Culture Communication Co.
This is a social media illustration poster created for the Alipay App(The Chinese biggest payment app). The poster features the Chinese idiom “前程似锦 (Qian Cheng Si Jin)” which translates to a bright and limitless future. The word “Si” sounds similar to the Chinese word for the kiwi fruit “Shi”, which is considered a symbol of good fortune in China. As a result, the poster features a kiwi fruit prominently in the center of the image. The young boy in the illustration gazes at the kiwi fruit as if he sees his limitless future ahead.