Illustrator & Animator
Peach & Lychee Trip Client：TheOne Tanchai Illustratort：Zengafan Shenzhen Theone Tanchai is a Boba tea brand with boba tea shops in China.I created vintage comics to promote the new peach and lychee flavored milk tea product. https://mp.weixin.qq.com/s/tj8vWLIU3SWbNRX73-9HE Drafts In this series, I recreated the look of traditional Chinese painting by using brushes to mimic the effect
Qinghong Wine Shop Client：Qinghong Wine Shop Illustration：Zengafan Art direction：Lili Fan China Qinghong Wine Shop is a traditional Chinese wine shop. I created a series of illustrations featuring decorative patterns on vase sculptures within the interior, along with scenes depicting traditional Chinese wine culture and the winemaking process, designed as wall decor. Illustrations for vase sculpture
Boba Agents Client：TheOne Tanchai Illustratort：Zengafan Shenzhen Theone Tanchai is a Boba tea brand with boba tea shops in Shenzhen, Hefei, Wuhu, and Xuzhou in China. I provided brand-style illustrations for the store’s promotion. I designed 5 characters based on the 5 different drinks with each of them having its own role and created background art for
Ancient Yakult Client: TheOne Tanchai Illustrator: Zengafan Shenzhen Theone Tanchai is a Boba tea brand with boba tea shops in Shenzhen, Hefei, Wuhu, and Xuzhou in China. I provided brand-style illustrations for the store’s promotion and marketing. The posters below are the characters I created based on Theone Tanchai Yakult Products. I incorporated elements of Chinese
Yongzhou Landscape Client：Yongzhou Culture & Tourism Bureau Illustration：Zengafan Art direction：Lili Fan Yongzhou is a city located in Hunan Province, China. The illustration is designed to promote the rich culture and history of the city, and to encourage people to come and visit. It showcases the city’s architecture, historical sites, local cuisine, and other cultural
Unlimited Future Client：Alipay Illustration：Zengafan Agency：Chengdu White Hole Culture Communication Co. This is a social media illustration poster created for the Alipay App（The Chinese biggest payment app）. The poster features the Chinese idiom “前程似锦 (Qian Cheng Si Jin)” which translates to a bright and limitless future. The word “Si” sounds similar to the Chinese word for
Mid-Autumn Festival Client: Bahihuahui Illustration: Zengafan Art direction: Lili Fan In these illustrations, I wanted to capture the festive and joyful atmosphere of the holiday. I included elements from the Mid-Autumn Festival, including a rabbit, the legendary figure Chang’E, and a big moon.
The Seasons Client: Youyouchaming Milk Tea Illustration: Zengafan Package design: Mutoumao Studio I created a series of illustrations that captures the essence of the four seasons for a milk tea brand Youtuouchaming. It portrays people enjoying the picturesque scenery of each season while sipping on a comforting cup of milk tea. Autumn Winter Spring Summer Drafts
Snow Beer Calendar Client: Snow (Beer) Illustration: Zengafan Art direction: Lili Fan Snow is a brand of lager beer from Shenyang, China. I created a series of traditional Chinese calendar illustrations of months for the brand. Calendar February March April May June
Starbucks Promotion Client: Starbucks Illustration: Zengafan Agency: Chengdu White Hole Culture Communication Co. This is a promotional campaign for Starbucks, showcasing the new group ordering feature on their online platform. The project consists of a long-format illustration designed for mobile articles on WeChat, a popular Chinese social media platform. The illustrations shows various ordering scenarios, such