Qinghong Wine Shop

Client:Qinghong Wine Shop

Illustration:Zengafan

Art direction:Lili Fan

China Qinghong Wine Shop is a traditional Chinese wine shop. I created a series of illustrations featuring decorative patterns on vase sculptures within the interior, along with scenes depicting traditional Chinese wine culture and the winemaking process, designed as wall decor.

Illustrations for vase sculpture

Drafts

Inspired by Chinese drinking culture, this series highlights its rich traditions. Using a vintage printmaking style, I illustrated the brewing process, the art of wine tasting, drinking games, and the tradition of composing poetry about wine. Through these illustrations, I hope to share and celebrate the heritage of Chinese alcohol culture.

Drafts

The Brewing Process

Wine Poetry

Drinking Games

Traditional Drinking Etiquette

Wine Tasting