Client: Starbucks
Illustration: Zengafan
Agency: Chengdu White Hole Culture Communication Co.
This is a promotional campaign for Starbucks, showcasing the new group ordering feature on their online platform. The project consists of a long-format illustration designed for mobile articles on WeChat, a popular Chinese social media platform.
The illustrations shows various ordering scenarios, such as students on a break, office workers during lunch, and people relaxing over the weekend. Both group and individual meal options are highlighted to promote the new feature and available discounts.
I used a simple, vector style with a green background and colorful characters and scenes, matching Starbucks’ clean and modern look while staying true to their brand.
Overview of the long-form illustration.
